Laura Walcher is indisputably recognized as the doyenne of public relations in San Diego. Opening the doors of her first one-woman shop in 1974, she quickly built a client roster that included major architects and attorneys, historical sites such as the Bazaar del Mundo, and several radio stations, eventually growing to employ a staff of 10. She is currently principal public relations counsel for her daughter’s firm, J. Walcher Communications, which recently celebrated its 15th anniversary. Walcher is also recognized for her own writing, publishing humor columns and business features in a long line of local publications, and for her extensive pro bono work for the San Diego Council on Literacy, the National Conflict Resolution Center, the San Diego Press Club and the Anti-Defamation League of B’nai Brith. Her many awards include the 2002 Otto Bos Lifetime Achievement Award from the Public Relations Society of America, and the 2002 Andy Mace Award from the San Diego Press Club. Walcher has become widely recognized for guiding clients through the treacherous shoals of crisis management, a skill we’re hoping she won’t need in working with InquireFirst.